As interest rates soften, pent-up demand stands poised to surge once affordability shifts. Given this environment, it’s imperative to reassess your lending strategy to recognize new avenues for growth. We've examined the first-time homebuyer segment to identify credit-qualified prospects and offer insights on potential opportunity areas.

Download our white paper to deepen your understanding of first-time homebuyers and learn best practices for how to successfully identify and engage this audience to help your business drive more sustainable growth.