Not Just Another Prescreen: How to Target Smarter
Marketing budgets were already limited prior to the COVID-19 pandemic, so how do you target smarter in the days of a crisis? In this webinar, we review ways to level up your prospecting initiatives without breaking the bank. From cross referencing data sets to hyper segmentation to agile technology, we get your campaigns running on shorter cycles with greater insights into your consumers and higher ROI. Additionally, we cover best practices for various campaign types including Prescreens and ITAs.
Fruzsi effectively drives strategy to help organizations accelerate revenue growth. She has focused experience with enterprise-level financial services companies across a portfolio of card, retail banking, fintech and investment brands. Fruzsi helps businesses harness data to improve customer interactions and lead the path to positive business outcomes.
Chris is responsible for the development and launch of the newest Experian Ascend product. Previously, Chris owned the development and migration of Experian’s Analytical Sandbox product, including working across the organization to design, launch, and support the Analytical Sandbox. Prior to joining Experian in 2016, Chris was at the credit and banking arm of Nordstrom. During his tenure, he held several roles in Credit Risk Analytics, Marketing and IT program management.
Matt leads overall product portfolio strategy and a team of product managers for Experian’s targeting arm. A 15-year veteran of Experian, his current focus is to create innovative solutions that enable companies to better connect with their customers across the numerous marketing channels. In the direct-to-consumer industry, Matt helps companies more effectively integrate their CRM information to increase reach and create more meaningful customer interactions.
Jeff Metcalf has more than 15 years of experience in product management and product development roles. He is the senior product manager responsible for Experian’s Prescreen and digital marketing product solutions, that enable targeted credit marketing through direct mail, email, social media, and client websites, online banking portals, and smart phone apps.
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