EXPERIAN WEBINARS

Propel Beyond the Competition with the Power of Data

As the economic recovery continues, marketing spend has been on hyperdrive and businesses lacking the right data and technologies are finding it increasingly difficult to stand out from the competition. Additionally, while businesses seek strategic and sustainable growth, consumers with little to no credit history seek financial products but may be a critical audience being missed by current marketing efforts.

Join Experian experts as they explore how leveraging data and better marketing vehicles as a growth strategy can help businesses differentiate their marketing to propel beyond the competition while improving financial inclusion efforts.
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This webinar will cover how to:
  • Use better data models to help find, score and assess new audiences including new to credit and thin-file consumers
  • Engage and retain existing customers while growing your portfolio
  • Be more inclusive to create better outcomes for underserved communities
 
SPEAKERS

Shawn Rife
Product Management Director
Experian
Shawn Rife manages Experian’s credit risk scoring models, focused on empowering clients to maximize the scope and influence of their lending universe – while minimizing risk – and complying with ever-changing regulatory standards. Shawn also leads the implementation of Alternative Data within the lending environment, as well as key product implementation initiatives. Prior to Experian, Shawn held key consumer insights and predictive analytics roles for Consumer Packaged Goods and internet companies. Over his career, Shawn has focused on market segmentation, competitive research, new product development and consumer advocacy.

Alvin Yuan
Senior Product Manager
Experian
Alvin Yuan is a senior product manager responsible for Experian’s Ascend Marketing, prequalification and mobile credit offerings including Text-for-Credit. His focus is leveraging the latest in mobile technology to engage customers and provide credit offerings with no impact to their credit scores.

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