Product Management Director
Shawn Rife manages Experian’s credit risk scoring models, focused on empowering clients to maximize the scope and influence of their lending universe – while minimizing risk – and complying with ever-changing regulatory standards. Shawn also leads the implementation of Alternative Data within the lending environment, as well as key product implementation initiatives. Prior to Experian, Shawn held key consumer insights and predictive analytics roles for Consumer Packaged Goods and internet companies. Over his career, Shawn has focused on market segmentation, competitive research, new product development and consumer advocacy.