Three Ways to Uncover Financial Growth Opportunities that Benefit Underserved Communities

Twenty-six million Americans are credit invisible and considered 'unscorable.’ Targeted financial inclusion strategies led by lenders can help increase new business opportunities, while also changing the trajectory of underserved communities and opening up new financial pathways for consumers.

Join Experian experts as they explore growth opportunities by increasing their knowledge of the financial needs of underserved communities.
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This webinar will address three important components:
  • Uncover the Opportunity: Consumer insights from Experian about financial access and utilization.
  • Know Your Targets: Best practices and important cultural norms to increase financial engagement within underserved communities.
  • Drive Engagement: Overview of Citi Community Investing and Development and their new program designed to help women, Latino/Hispanic, and Black entrepreneurs increase their credit scores and access to more affordable credit.

Natalie Abatemarco
Managing Director
Citi Community Investing & Development
Natalie Abatemarco is Managing Director, Citi Community Investing and Development, a division of Citigroup, Inc. She joined Citi in 1996 and has served in a number of roles within Community Affairs. Abatemarco manages Citi’s efforts to strengthen existing and new strategic community initiatives with nonprofits and consumer advocacy organizations. She has had many national roles at Citi, and currently oversees US Business Partnerships and Citi Inclusive Finance in the U.S, focusing on economic empowerment and growth for underserved communities. Her latest efforts including serving on the Business Task Force which developed Citi’s $1B commitment, Action for Racial Equity to address equity and the racial wealth gap.

Lourdes G. Zuñiga
Executive Director
Financial Health Pathways
Lourdes G. Zuñiga is an award-winning social impact leader, and Presidential Leadership Scholar recognized as one of the most influential women in Central Texas by the Austin Business Journal. She has received several accolades, including the President's Volunteer Service gold medal award, the Founder's award by The Austin Area Urban League and various other awards. Lourdes is currently the executive director at the Financial Health Pathways and recently graduated from the LBJ Women Campaign School's inaugural class where she was selected because of her work as an influential leader and strategist.

Sue Schroeder
Senior Director of Inclusion Strategy & Marketing
As Senior Director of Inclusion Strategy & Partnerships at Experian, Sue leads our Inclusion Forward™ initiative to further accelerate the impact our clients make within the communities they serve. She develops partnerships with mission-driven thought leaders and organizations to share financial inclusion insights and best practices. Sue has more than 20+ years of strategy, product management and marketing experience and has earned an MBA in Corporate Strategy & Marketing from the Ross School of Business at the University of Michigan.

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